How the Smartphone Won the Consumer Camera War Using Social Media

Back in 2011, the first sentence of a Panasonic press release related the size of the Panasonic GF3 to the size of a smartphone. In hindsight, this tells us that they knew that the end of consumer cameras was coming. The sentence reads, "Panasonic today announces its latest compact system camera (CSC), the mirror-free Panasonic LUMIX DMC-GF3 is the company's smallest and lightest digital interchangeable lens camera with a built-in flash*1, with its body size comparable to that of a smartphone an...